Why Advertise in MetroSenses? MetroSenses gives advertisers a window table overlooking the First Coast’s large population of existing and potential restaurant customers. A unique publication focusing exclusively on food and dining, our combination of special advertising opportunities has been designed specifically to generate traffic through our advertisers’ doors. MetroSenses offers advertisers the chance to attract new customers while building loyalty among existing customers by concentrating on the key factors that affect the decision-making process of diners. Awareness Among Customers The first step to seating customers is getting them in the door. Colorful full-page menus not only create awareness but allow customers to see a full selection of meals you offer. Plus, we literally help bring them to your doorstep by putting you on the map — full-color, detailed, area maps. A Reason to Dine Out More Often Industry experts know, without a doubt, that providing discount coupons encourages customers to spend more — and more often. MetroSenses coupons are good for the entire three-month shelf life of the issue, which extends the value of your advertising dollar. Coupons also enable you to track and evaluate the impact of your advertising. Confidence They’re Making the Right Choice Word of mouth is one of the most powerful influences driving First Coast diners. The pace, however, can be painfully slow for a business. The MetroSenses “Word of Mouth” section gives you an opportunity to share what your customers are saying about you with our entire readership. We help you to raise exponentially the level of communication taking place amongst your customers. In addition to our strategic combination of advertising components, MetroSenses features must-see editorial content that attracts readers and encourages them to hold on to their issues while they eagerly await the next. In combination with the proven power of magazine advertising, MetroSenses is the ideal choice to promote your business. For high-impact advertising,
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For high-impact advertising, • Food industry exclusive • Industry-targeted distribution • 40M initial in-home circulation • Targeted to consumers who eat out 2-3 per week • Distributed quarterly • Full-color menus increase customer value • Preferred discounts increase shelf life (3-month duration) • Local consumer reviews • Full-color locator maps • Industry editorial • Available online (discounts excluded) • Multiple tracking strategies to prove your investment is working • Coupon redemption • Incentive programs – advertisers and consumers • Online contests – increase consumer usage and loyalty • Requested circulation
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